Ronco plans to mass market the Sperminator
in the US market by way of their popular
30 minute infomercial format. The infomercials
will focus on the ease of use, for example
one segment already completed shows
a pack of Cub Scouts performing the
self sterilization procedure on themselves
in less than ten minutes. Ronco also
plans to offer incentives such as a
free "Pocket Fisherman" with every kit
purchased.
Written
And Submitted by
Dr. Dave |